Which Is the Best SEO Book?
It’s a cold night. There is snow on the ground. You have a fire lit. There is a warm glass of milk by your side. You’re not going anywhere so you decide to curl up on the couch and read a nice SEO theory book. While that may not seem like a realistic fantasy, when it comes to fantasy there are many SEO books and tutorials that offer you almost nothing but fantasy. They rehash tips and techniques that have been spread around the Internet for years.
There is some value in the gathering and organizing of useful, helpful search engine optimization information but most SEO books just don’t limit themselves to useful, helpful search engine optimization. They are written to be sales pitches for the authors’ services, tools, and Websites. No matter what the SEO challenge is, they have the right solution — but it’s on their Website and it costs you more money. Isn’t that convenient? Sure …. for them.
When it’s time to find a good SEO theory book that isn’t self-promotional you can believe it will be hard to find one, but a few are out there. You just have to know what to look for. The short list of how to short list SEO theory books is pretty easy to understand.
First, is the author even associated with “SEO theory”? Do people mention that person’s name when they talk about SEO theory? If not, why do you need to buy that book on SEO theory? Second, is the author someone whose experience in search engine optimization makes itself well known? Can you find this person’s Websites in the search results for many different queries? If not, then how good can their SEO theory really be?
And finally, do they use clever catchy titles for their books or do they just tell you what the book is about? The best SEO theory book you can find will be the one that isn’t masquerading as an SEO theory book. It’s the real McCoy, having nothing to hide, and nothing to sell.
